The challenge

The global food value chain has gone through significant changes in the last decade. Bulk of it is due to the rise of new-age IoT, Data Science, and Artificial Intelligence techniques/innovations that are mushrooming up on a regular basis. While such innovations and disruptions in the way this industry cultivates, farms, transports, buys and consumes food is now a norm, the ultimate consumers of this evolution, the human still needs to adapt to the new age technological revolution and the change in dynamics that they are hit with. A forward-thinking Asian Agri Giant engaged TransformX to overcome their challenges of stalled Market Growth for certain products in certain markets, loss of strategic value across B to B, B to C and B to B to C value chains and a non-structured go to market approach by their field sales and marketing teams.

The approach

TransformX leveraged its Customer Engagement Model to understand the Market Perception (Customers, Business Partners, Competitors) and Growth Challenges (Leadership, Culture, Policies, Technologies) across multiple geographically/culturally disparate divisions. Surveys, focus groups and in-person visits of dealers, farmers, warehouses and other client facilities were conducted in this structured/methodical diagnostic which resulted in identifying some very essential never before found gaps in the strategy and execution. These gaps and learnings were then converted into a bespoke Digital Learning Journeys and Action Learning Projects program for Sales, Marketing and Logistics teams. A hallmark of the TransformX Employee Enablement, these offerings have seen tremendous results across multiple industries and geographies.

The results

The results of this project have been truly remarkable. The client has seen a 30% increase in Business Partner Retention, 60% increase in adoption of customer-facing tools (including CRM), 35% addition of quality and clean customer data, significant improvement in uniformity of the way the brand is represented by its employees across all the divisions and 25% uptick in cross-sell and upsell opportunities across multiple market segments. It was a pleasure to have served our client with their needs and participate in their success!